hi, I'm Ashley
welcome to my UGC portfolio
FOR TRAVEL, BOUTIQUE HOTELS, UNIQUE AIRBNBS & LUXURY WELLNESS
I'm a 35-year old Pittsburgh-based photographer and content creator, specializing in creating content for boutique hotels, unique airbnbs and luxury wellness experiences. I'm passionate about exploring the world, adventures, nature and wellness and I've been fortunate to experience 30 different countries and 30 states (including a handful of long solo trips)!
I am a global award-winning marketing professional with 12+ years of experience in social media marketing, photography, visual identity and branding, and creative strategy. In 2023, I left the corporate world after a successful career working with some of the top global commercial real estate firms to chase my dreams of travel photography and content creation.
I help brands in the travel industry connect and engage with their audience through the art of storytelling. I capture stunning architectural images and create interesting short-form videos for social media use.
BRANDS I'VE CREATED CONTENT FOR
Why UGC?
User-Generated Content (UGC) is a powerful tool for brands, and the statistics around it are compelling reasons why businesses should leverage it.
1
AUTHENTICITY
DRIVES TRUST
93% of consumers say UGC is more influential than brand-created content when it comes to making purchase decisions. (Source: Nielsen)
Why it matters: UGC feels more authentic and relatable. It builds trust with potential customers, as they trust the experiences of other consumers more than traditional advertising.
INCREASED
ENGAGEMENT
Posts with UGC have 4.5x higher engagement than those without. Engaging content creates more brand recognition. (Source: Yotpo)
Why it matters: UGC can significantly boost engagement on social media, creating a more interactive and personal connection with the audience.
2
SOCIAL
PROOF
79% of people say user-generated content highly impacts their purchasing decisions. (Source: Stackla)
Why it matters: When potential guests see others enjoying your unique design and ambiance, it influences their decision-making. UGC captures moments of genuine enjoyment, which nudges users to book.
3
COST
EFFECTIVENESS
UGC can reduce content production costs. Traditional professional photo and video shoots can be expensive. UGC is a fraction of the cost.
Why it matters: It allows brands to create fresh, relevant content without the high costs. Plus, UGC shared across social media and travel platforms can improve your SEO, bringing in more organic traffic.
4
video content
Here are a few examples of recent content I've created for luxury brands in the true UGC style, which seamlessly blends into viewer's feeds without feeling like an ad. The videos are clean, elegant and sophisticated but feel authentic and personable. This balance leads to higher reach, engagement, and leads for brands.
GAUCHO
Pittsburgh, PA, USA
guest experience
THE GUILD HOUSE HOTEL
Philadelphia, PA, USA
amenity highlights
BHAVA SPA, AMNAYA RESORTS
Nusa Dua, Bali, Indonesia
guest experience
SANTORINI EXPLORES, @HOTEL
Santorini, Greece
vibe & aesthetics
THE LODGE AT WATER'S EDGE
Portersville, PA, USA
airbnb tour
photography
interiors • exteriors • details • amenities • lifestyle
